Buyapowa helps OHM Energie bring green energy to more customers with...
Innovative French clean electricity provider OHM Energie believes that environmental protection should be a priority for energy providers. As they say in their mission statement, “The energy sector...
View ArticlePFP Energy launches a referral programme powered by Buyapowa
Unfortunately since this article was published, PFP Energy has ceased to trade due to the spike in wholesale gas prices. But we think that this is a still a good case study for the use of referral...
View Articlehapp-e by ENGIE and Buyapowa team up to bring clean energy to French homes...
happ-e is a French energy provider created by ENGIE in 2014, and primarily intended for young people looking for simplicity and speed to take out an energy contract for their home. It offers...
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Examples of referral programs at leading utilities brands
To understand why utilities (natural gas, electricity and water suppliers) are increasingly looking to harness positive word-of-mouth to gain new customers via referral marketing, we need to look at...
View ArticleNavigating the Energy Market Maze: Strategies for Effective Utility Marketing...
The main challenge for energy utility marketers is that consumers just don’t want to think about their gas and electricity supply that much. They just want it to work. And they probably only think...
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